We help global universities grow their presence, reputation, and enrolments in China and Southeast Asia through targeted digital marketing campaigns on WeChat, Xiaohongshu (RED), Facebook, LinkedIn, and other leading local platforms.
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We're a Singapore-based agency dedicated to connecting global universities with Asia’s next generation of learners. We bridge the gap between your brand and their attention with a unique blend of higher-ed expertise and deep local platform fluency in WeChat and Xiaohongshu (RedNote) marketing for universities.
Our mission is simple: to drive your brand presence and grow your enrolments in China and Southeast Asia — through campaigns that are effective, authentic and measurable.
WeChat is China’s all-in-one “super-app,” combining the functionality of messaging, social media, search, payments, and service integration. It has over one billion monthly active users, making it the most dominant platform in China’s digital ecosystem. For Chinese prospects, parents, counsellors, and alumni, WeChat is where daily life happens—from catching up with friends to following official updates from trusted institutions, making WeChat marketing for universities an essential part of any international student recruitment strategy.
1B+
Monthly Active Users
#1
Platform in China
WeChat is your relationship anchor in China and the wider Asia, sustaining connections before, during, and after a student's study abroad journey.
Xiaohongshu (RedNote) is emerging as Asia’s leading lifestyle and discovery platform, blending Instagram’s visual appeal with the searchability of Google. It’s where users — especially Gen Z — actively seek authentic, peer-generated content to guide real-life decisions. For prospective international students, Xiaohongshu (RedNote) is often the first stop to research universities, compare destinations, and sense-check what life abroad is really like. This makes Xiaohongshu student recruitment a powerful way to reach and influence Gen Z decision-makers early.
300M
Monthly Active Users
50%
Gen Z Users
79%
Female Users
Xiaohongshu (RedNote) plants the seed of interest with authentic storytelling; WeChat nurtures it into action.
Market research, competitor analysis, and custom strategy development for your university's unique positioning in China.
Account creation, verification, content planning, and technical integration with your existing systems.
Localized content creation, KOL partnerships, campaign launch, and initial optimization.
Performance monitoring, A/B testing, monthly reporting, and continuous improvement.
Launching a WeChat Official Account or Xiaohongshu (RedNote) brand presence can be daunting due to platform regulations and verification requirements—especially for universities without a China entity.
We manage the entire setup process from end to end, including account registration, compliance paperwork, and verification.
You’ll receive a clear checklist of requirements, so your social media marketing in Asia starts on the right foot with no administrative headaches
Succeeding on WeChat marketing and Xiaohongshu (RedNote) marketing for university student enrolment campaigns requires more than translation—it demands authentic, culturally resonant storytelling.
Our in-house Chinese creatives produce and publish a consistent stream of posts tailored for your audience.
From informative WeChat articles to engaging Xiaohongshu (RedNote) short videos, we ensure your university’s brand voice feels native and credible to prospective students in China and Southeast Asia.
A strong, localised social media presence is more than broadcasting content—it’s about twoway communication.
Our team monitors channels daily, answers frequently asked student questions, and implements escalation workflows for complex enquiries.
We ensure prospective students receive timely, accurate responses, so your institution delivers a positive, trustworthy brand experience from first touch to application.
If your goal is to recruit students in China and Southeast Asia, WeChat is not optional—it’s core infrastructure. While your Chinese-language website is important, it exists outside China’s “Great Firewall,” where platforms like Google, Facebook, and YouTube are blocked. In their place, China has built its own digital ecosystem, and at the centre of it is WeChat, with over one billion monthly active users.
For prospective students and parents, a WeChat Official Account is where they expect to see official updates from universities—just as they might check a website or newsletter in other countries. It’s also where school counsellors, current students, and alumni share and forward information in private chats and groups, turning your content into part of their daily conversations.
On WeChat, you can publish long-form articles, run targeted ads, host mini-programs for enquiries or event registrations, and maintain ongoing communication with applicants, parents, and alumni. In short, your website holds the information; WeChat is how it’s discovered, distributed, and discussed within China and Southeast Asia.
Xiaohongshu (RedNote) is China’s lifestyle and discovery platform that blends the visual appeal of Instagram with the searchability of Google. Unlike entertainment-driven short video apps, Xiaohongshu (RedNote) prioritises searchable, save-worthy, and community-validated content.
For students, Xiaohongshu (RedNote) is where they research campus life, living costs, internship opportunities, and cultural fit—not just where they look at marketing brochures. Peer-generated posts, alumni stories, and micro-KOL recommendations hold more weight than formal ads, making Xiaohongshu (RedNote) a high-trust environment for influencing decisions, and therefore one of the most effective tools for Xiaohongshu student recruitment in higher education.
By creating authentic, native-style posts optimised for Xiaohongshu (RedNote) search algorithms and trending keywords, universities can enter the student’s discovery journey early, building credibility before they even visit your website or WeChat account.
In the Chinese student recruitment funnel, Xiaohongshu (RedNote) builds awareness and social proof, while WeChat builds authority and drives conversion.
Xiaohongshu (RedNote) positions your university as relatable and aspirational, using authentic student voices, lifestyle videos, and peer recommendations to spark interest.
WeChat nurtures that interest with in-depth programme information, event invites, enquiry forms, and one-on-one follow-up—turning curiosity into applications.
Even though university websites remain the ultimate source of information, WeChat and Xiaohongshu (RedNote) remove friction by providing on-platform, in-language, and culturally relevant touchpoints that students trust. Together, they cover the full decision journey: discover → evaluate → enquire → apply, and therefore are indispensable tools for an university’s marketing efforts in Asia.
Yes—and we can manage that process for you. We handle account setup, brand verification, content localisation, compliance, and paid advertising under suitable operating models from Singapore with trusted mainland partners.
You don’t need a China-registered legal entity to operate a WeChat Official Account or a Xiaohongshu (RedNote) brand account, but you do need proper documentation, verified account status, and compliant workflows. We ensure your presence is fully functional, brandsafe, and optimised from day one.